B1- statement of intention

Statement of intention

My idea for a new digital media service is going to be a new youtube channel where I review/ rate and recommend films and tv shows on Netflix, aimed at a specific genre. The videos will be published monthly, and I will also give them a rating score, based on the different categories I name. I will make it different by using a direct mode of address and sitting in front of the camera when reviewing rather than just using a voiceover and putting in visuals over the top. 
It will adhere to the demands of my creative brief because it will still be targeted at the age range 11-60 and the same psychographics & geodemographics. 
I have decided to create a youtube channel, as i believe youtube videos are more effective compared to podcasts, as people can visually see things rather than just hearing them. I chose to review Netflix's products as they are a well known company, with millions of subscriptions, however I always find that when I go on there, I struggle to find a show or film to watch. 

I believe that my product will be quite successful with the public, as not only will it be useful to the public, but it will also benefit Netflix, as they will receive more customers. This allows Netflix to gain an excellent reputation, which will attract customers and allow them to receive more sales.

I will require a good quality camera, alongside a tripod and lighting ring. As well as, editing software to be able to edit my videos. I may also need a copyright claim from Netflix, to be able to put pictures of their films and tv shows in my videos. So overall, to be able to film and record my videos I will need around £500 to buy the equipment. However, I wont have to hire cast or crew, as I will be able to easily film and edit the videos myself. This is because the tripod will be able to hold up my camera, and I can start recording the video when i'm ready and edit out the bits I do not need. 
I chose to give myself a £500 budget, so I can buy an expensive camera with good quality picture and sound, which then means i wont have to invest in a mic. Then i can buy a cheaper tripod as they are not that expensive  and neither is a lighting ring.